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Magdalena Einarsen Adam

Copywriter & Content Strategist

Magdalena Einarsen Adam has an international background in marketing and digital communication. She has a strong interest in how language and culture shape communication and understanding. At Yazen, she works with storytelling and content strategy - helping make modern obesity treatment more understandable and accessible.

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Magdalena Einarsen Adam has a broad background in international marketing, digital communication, and content strategy. She has worked across both the public and private sectors, leading digital marketing initiatives, accessibility efforts, and large-scale web and social media projects.

With a multicultural background and international experience, she has a strong interest in how language and culture shape communication and understanding. Before joining Yazen, she worked in the health tech field with web, communication, and copywriting, and as a consultant supporting small businesses in developing their digital presence, visual identity, and communication strategies.

At Yazen, she leads work related to communication, storytelling, and content strategy - helping make modern obesity treatment more understandable and accessible.

Magdalena holds a background in global studies from the University of Gothenburg and speaks several languages fluently, including English, Swedish, Norwegian, Spanish, and Portuguese.

Articles by

Magdalena Einarsen Adam

Talking About Weight Loss With a Loved One (Without Hurting Their Feelings)

Learn how to talk about weight with a loved one in a caring and respectful way. Explore empathetic strategies, what to say, and when expert support can help.

Why Blood Tests Are Essential for Effective Weight Loss

Discover how Yazen uses blood tests and health screenings to uncover hidden barriers to weight loss and create safe, personalised treatment plans.

Talking About Weight Loss With a Loved One

Conversations about weight with loved ones can be sensitive because they often carry stigma and personal emotions, making even well-intended concern feel like judgment. When approached with empathy, however, these talks can strengthen trust and encourage healthier habits.

Struggling to Lose Weight? Here’s Why Yazen Beats a GP Visit

Many turn to their GP for weight loss help – but when it comes to effective, long-term obesity care, Yazen offers a more specialised and comprehensive solution.

Beyond BMI – redefining how we understand obesity

On World Obesity Day, Yazen brought together leading voices in healthcare to challenge outdated metrics and highlight how body composition is redefining the way we assess and treat obesity.