About Yazen

As CEO and founder, I am an entrepreneur with a burning interest in healthcare, with experience from having created and developed several successful startups in the healthcare sector, such as MinDoktor, Blodtryksdoktorn and Quickwise. My background is characterized by innovation, business development and the ability to transform groundbreaking ideas into reality and profitable businesses.

Doctor specialized in endocrinology/diabetology, internal medicine and clinical chemistry. Medical studies at Karolinska Institutet, Stockholm, doctoral studies in type 2 diabetes and genetics of obesity at Lund University and now associate professor at Linnaeus University with main interests in hypertension, type 2 diabetes, obesity, vitamin D, the metabolic syndrome and digitization of health care. Author of more than 40 scientific articles published in peer-reviewed scientific journals and a range of medical textbooks. Founder of the e-health company Accumbo AB, now renamed Blodtrycksdoktorn, and co-founder and medical manager of the e-health service Yazen Health, which works with obesity.

With an academic background in systems science and later also medicine, I am driven by a vision to improve and increase the accessibility of healthcare through digitization. The potential of digitization lies in giving patients increased support and a better understanding of their health, which in turn gives them the opportunity to take more active responsibility for their own care, which leads to better treatment results. My entrepreneurial journey began in 2013 when I founded Mindoktor, a milestone in the digitization of Swedish healthcare. Through my involvement and work in companies such as LUVIT, Mindoktor, Blodtrycksdoktorn, Docly and Yazen, I have more than 25 years of experience in establishing and running companies in areas related to the digitization of education and healthcare.

Elin Skoglund, specialist in internal medicine and director of operations at Yazen, has broad experience in lifestyle diseases from both primary care and hospitals. She strives to create a workplace where science and commitment go hand in hand with the influence of employees and patients. Elin's goal is to proactively work with staff and patients to treat obesity and prevent related health problems, with the vision of long-term weight loss and improved quality of life.

Benjamin has extensive expertise in scaling and growing B2C apps internationally. He began his career at Bouygues Telecom, where he was responsible for launching new mobile services. He then led marketing efforts at Cellfish Media, a mobile entertainment company, and later at happn, a leading dating app. Currently, he serves as Chief Revenue Officer at Yazen, driving growth and international expansion. Originally from France, Benjamin holds a degree from EDHEC Business School.

Elin Bäckman has more than 20 years of experience building strong brands, driving growth, and creating business-driven marketing. With a background from both leading creative agencies, including DDB and Acne Advertising, and client-side roles at companies such as Expressen, Nordea, Nextory, and Compricer, she brings a strong understanding of the full marketing process.She combines strategic thinking with hands-on execution, a data-driven approach, and creative excellence. Since January 2026, Elin has been part of Yazen, contributing to the company’s brand and marketing strategy in a fast-growing environment.

Christina Waller Sterner moved from SCA Hygiene (Essity) to a senior role at Mölnlycke Health Care, where she ran successful brand and sales work before taking a seat in Diaverum's management, where she contributed significantly to the company's expansion. In the years between 2018 and 2022, she ran a consulting business focused on international branding and sales, and works with health-related startups as well as large Swedish healthcare providers, as well as contributing her expertise in board assignments. She has studied International Economics at the Gothenburg School of Economics and is multilingual.

Maria studied law and economics at Lund University. She has worked for 12 years as a consultant and accountant at Deloitte and after that worked for 10 years at Espresso House first as Finance Manager with responsibility for finance, tax and salary for the entire group and now most recently as Chief People Officer for the group with responsibility for the strategy in the areas for HR and Sustainability.

Diana has over 20 years of experience as legal counsel, from in-house positions as well as international law firms. For the past 10 years she has worked in the digital healthcare space, previously heading up the legal department at Min Doktor. Diana is passionate about the digitalisation of healthcare and particularly about the legal aspects of it. Her areas of expertise lie within corporate and M&A as well as privacy and marketing legislation. She thrives in the start-up/scale up environment and all of the exciting challenges that such an environment provides.