Johan Calmerskog

Country Manager Sweden at Yazen | Head of Consumables & Partnerships

My work centers on translating real-world training and wellness insights into clear, actionable concepts that drive product development, consumer behaviour, and long-term healthy habits. Johan Calmerskog, a fitness and wellness entrepreneur with two decades of experience across gym operations, supplements, and consumer health, blends practical training expertise with a structured approach to creating products that simplify routines and support sustainable wellbeing.

As Sweden’s Country Manager and head of Yazen’s Consumables business, he also leads partnerships that expand the company’s European reach. His focus is consistent throughout: turning genuine wellness insights into products that help people maintain lasting wellbeing.

Orange stylized human head with colorful flowers and vines growing out from the top and back.

Johan Calmerskog is a fitness and wellness entrepreneur with twenty years of experience across gyms, supplements, and consumer health. He brings hands-on knowledge of training behavior together with a clear, structured approach to building meaningful health products. His work bridges fitness, consumer insight, and long-term wellbeing.

I have spent two decades in the fitness and wellness industry working with gym operations, supplements, and consumer health products. My background includes creating training environments that keep people motivated and developing products that make healthy routines easier to maintain.

In my current role at Yazen, I serve as Country Manager for Sweden and also lead our Consumables business area, which includes our full range of supplements and consumer health products. I am also responsible for partnerships, working with external collaborators to expand our reach and strengthen our offering across Europe.

My work focuses on connecting real-world training and wellness insights with product development, consumer behavior, and long-term habit building. I aim to make health concepts clear and actionable, and to develop products and partnerships that genuinely support people in maintaining sustainable wellbeing.